SOME CLIENT CONTENT HIGHLIGHTS

Chiikawa X MINISO Pop-Up Campaign: Social lead for Chiikawa (Spiralcute International) in collaboration with MINISO USA. Strategized campaign in-step with Miniso social team, content capture & creative direction. Samples: Hachiware + Chiikawa Characters, Pop-Up Interviews, NY Pop-Up Recap, Tiny Cart Stop Motion

Mofusand X Casetify Collab Campaign: Lead social consultant for Mofusand (Spiralcute International) in collaboration with Casetify. Strategized collaboration with Casetify, creative direction and social beats. Samples: Mofusand x Casetify announcement with artist, Caseitfy Studio Content, Phone Accessories Collab

Jessie Rosen, Author: Social consultant for novel release of The Heirloom, published by Putnam, 2024, as well as personal branding for the client. Samples: Book Rom Com Comparisons, ADHD Chair Viral Video, Trending Audio Office Tour, 5 Words to Describe My Novel

That Girl Lay Lay Back to School Consumer Products Campaign: Creative Director for Consumer Product and editorial social shoot for rap artist That Girl Lay Lay. Strategized and produced content for Amazon, Walmart, Target and Kohls, as well as editorial and lifestyle content for talent's handles. Samples: Target Back to School, Amazon Back to School, Target Bedding & Home Goods, Y2K Editorial.

Kids Choice Awards Vertical Video Coverage: Creative & Capture Lead for Instagram Stories and TikTok content for KCA's 2022. Ran lead on talent content, posting and live coverage for the event. Samples: Jack Harlow Orange Carpet, Charlie Puth Viral Sliming, Trending Audio Slime Testing, Glam Cam

On-Set Talent Capture, Cross-Platform Creative: Formerly lead creative strategist for on-set content capture for Nickelodeon live action series. Worked with brand social, production and talent teams to produce timely and trending content across platforms that also build audience affinity for Nick properties. Samples: Trending Audio Cast Pan, Weekday Wardrobe Trend, Nick This or That, April fools Pass the Phone

That Girl Lay Lay 'Watch Me' EP Release: Creative Director for editorial social shoot for rap artist That Girl Lay Lay's latest EP release 'Watch Me." Samples: Camcorder Vibe Promo, One Week Out, BTS Single TikTok,

Captain Man & Dangerverse Villains 'Live': Wrote, directed and produced long-form (~6 min) in-character piece for IGTV to promote the season two launch of Nickelodeon's 'Danger Force.' Also created accompanying support pieces for Instagram Reels and TikTok.

Nickelodeon Kids' Choice Awards Instagram Stories: Strategized and produced Instagram Stories (both talent and asset based) for the 2021 Kids' Choice Awards campaign.

AWARD WINNING MEDIA

The Loud House 'Insta-Comic': Created a choose-your-own adventure style digital comic book using 14 different Instagram accounts that allowed fans to enter the world of the characters. Built in collaboration with the production's showrunner, writers, and storyboard artists, this one-of-a-kind initiative was created as a promotional tie-in for San Diego Comic Con.

Nicktoon Throwdown Invitational: Co-produced a five day bracket-style live tournament on Twitch featuring Esports champions and Nickelodeon talent. Responsible for writing host's run of show, talent coordination and relationships, and acting as cross-department liaison between gaming, marketing, talent reps, tech producer and social team. Also responsible for both paid and organic promotional and chase content.

'Ask Lincoln Loud': Using new flash technology to animate in close to real-time, this campaign allowed fans to submit questions to the cartoon character Lincoln Loud through Instagram comments and have them answered. The project culminated in a 30 minute Facebook Live where fans were able to talk to their favorite animated character live.

Talent Live Streams: Produce and facilitate live streams for Instagram, Twitch, Facebook and TikTok featuring network talent, influencers, gamers and public figures. Script run of shows, coordinate pre-pros and talent training, create cross-platform promotional and chase content, and direct overall project.

Trend-Focused Content: Keeping brand social handles relevant and disruptive by creating cross platform content (primarily TikTok and Instagram) that is on trend and part of the conversations happening on social.

Paid Marketing Promotional Instagram Stories: Collaborate with paid marketing and consumer product teams to create content that satisfies cross-company goals. Drive tune-in, link taps, purchasing and other consumer calls to action.