Captain Man & Dangerverse Villains ‘Live‘ (October 2021): Wrote, directed and produced long-form (~6 min) in-character piece for IGTV to promote the season two launch of Nickelodeon’s ‘Danger Force.’ Also created accompanying support pieces for Instagram Reels and TikTok.
Lay Lay’s Lewks (Nov 2021): Produced trend-based TikTok featuring star Nickelodeon talent, exceeding current benchmark views.
Nickelodeon Kids’ Choice Awards Instagram Stories (March 2021): Strategized and produced Instagram Stories (both talent and asset based) for the 2021 Kids’ Choice Awards campaign.
INSTAGRAM BRAND MANAGEMENT
@TheLoudHouseCartoon: Nickelodeon Animated Property, Managed Oct 2015 (launch) – Dec 2019; Currently responsible for all Instagram Stories for the property – see highlights)
@EmmaKatzkaBridal: Bridal Accessory Brand, Managed May 2019 – May 2021
@HarveyBeaks: Nickelodeon Animated Property, Managed from launch (Oct 2015) to sunset (Dec 2017)
AWARD WINNING MEDIA
‘Emoji Kitchen‘ (IG Stories, IGTV, TikTok): Winner 2021 Shorty Award ‘Best use of Emojis’ and 2021 Digital Model D Award ‘Best Short Form Culinary Video’
SOCIAL & DIGITAL ACTIVATIONS
The Loud House ‘Insta-Comic’ (2016): Created a choose-your-own adventure style digital comic book using 14 different Instagram accounts that allowed fans to enter the world of the characters. Built in collaboration with the production’s showrunner, writers, and storyboard artists, this one-of-a-kind initiative was created as a promotional tie-in for San Diego Comic Con.
Nicktoon Throwdown Invitational (Oct 2021): Co-produced a five day bracket-style live tournament on Twitch featuring Esports champions and Nickelodeon talent. Responsible for writing host’s run of show, talent coordination and relationships, and acting as cross-department liaison between gaming, marketing, talent reps, tech producer and social team. Also responsible for both paid and organic promotional and chase content.
‘Ask Lincoln Loud’ (2016, 2017): Using new flash technology to animate in close to real-time, this campaign allowed fans to submit questions to the cartoon character Lincoln Loud through Instagram comments and have them answered. The project culminated in a 30 minute Facebook Live where fans were able to talk to their favorite animated character live.
Talent Live Streams (ongoing): Produce and facilitate live streams for Instagram, Twitch, Facebook and TikTok featuring Nickelodeon talent, as well as influencers, gamers and public figures. Script run of shows, coordinate pre-pros and talent training, create cross-platform promotional and chase content.
Trend-Focused Content (ongoing): Keep social handles relevant and disruptive by creating cross platform content (primarily TikTok and Instagram) that is on trend and part of the conversations happening on social.
Paid Marketing Promotional Instagram Stories (ongoing): Collaborate with the paid marketing and consumer product teams to create content that satisfies cross-company goals. Drive tune-in, link taps, purchasing and other consumer calls to action.